Please join us on the December 11 from 11:30am-01:00pm for a lunch and learn seminar hosted by The DOT Fulfillment Services, in conjunction with the OC Marketing and Advertising Association. The event is free, but registration is required. Click here to register.
Meeting Topic and Speaker
Why Mail in an Increasing Digital World? Speaker Brenda Manos will take you on a journey of the last 10 years at the US Postal Service - what mail was, what it is now, and how the recession and digital boom changed the mail game.
Brenda is the senior marketing mail strategist at the United States Postal Service. She has spend 25 years in the advertising space working with ad agencies, business owners, marketing managers, franchisee groups and national accounts. Her role is to identify how marketing mail will increase ROI for the specific customer she is working with. Brenda leans on her experience with design, offers, data and USPS digital innovations to ensure the best possible ROI outcome.
Key Takeaways:
- Mail redemption numbers vs. digital
- New innovative products
- Data resources/targeting case studies
- Case studies on success of mail campaigns
- Retargeting/abandoned card mailings
- The 40/40/20 marketing rule
This event is free, but registration is required. Click here to register.