A variety of companies realize with the rapid change in product offerings their marketing materials have a shorter shelf life. The amount of product being scrapped for obsolescence is growing each year.
Dot suggests they look at digital print as a solution for printing smaller quantities more frequently or maybe provide a standard template to maintain brand identity and allow sales to modify based on specific products or client presentation.
A custom workflow is established to provide a more custom product, reduce waste and free up working capital. Timelines improve and with the use of good data customers can deliver a more one-to-one marketing message. Another win-win-win for the clients, the environment and the CFO.