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DOT Services | Introduction
Direct Mail Marketing

Deliver smarter, faster, and with greater impact. At The Dot, we specialize in data-driven direct mail marketing that connects your message to the right audience with precision and personalization. From list acquisition and segmentation to variable data printing and mail tracking, we optimize every stage of your campaign to drive results and reduce costs.

Our Hi-Trust Certified data workflows ensure compliance and protection for sensitive information, while our integrated API capabilities allow for seamless real-time updates and cross-platform engagement. Whether you’re sending a high-volume national campaign or a highly targeted local drop, our technology ensures a true “One to One” experience.

As a full-service provider, we offer in-house printing, finishing, inserting, and fulfillment, giving you faster turnarounds and complete quality control. With postal optimization strategies, sustainable printing options, and comprehensive performance tracking, The Dot delivers direct mail and marketing that performs—on paper and beyond.

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Mail Pieces Processed Daily
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Envelope Packages Inserted & Sealed Daily
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Hour Turnaround on Time-Critical Mailings
THE DOT | DIRECT MAIL
Services

We deliver end-to-end direct mail marketing solutions—powered by data, driven by precision, and designed for impact. From campaign strategy and variable data personalization to fulfillment, postal optimization, and performance tracking, The Dot helps you connect with the right audience at the right time.

Direct Mail Campaign Management

We manage the full lifecycle of your campaign—from concept to mailbox. Our team handles strategy, messaging, creative support, production, and distribution, ensuring your mail aligns with broader marketing goals and delivers measurable ROI.

Variable Data Printing & Personalization

Using advanced VDP technology, we personalize names, offers, and imagery at scale—boosting engagement and response rates. Each mail piece is tailored to the recipient, creating a more relevant, one-to-one customer experience.

Mailing List Acquisition & Data Management

We help you target smarter with list acquisition, segmentation, deduplication, and NCOA updates. Our data experts ensure your mailings are accurate, compliant, and optimized for delivery.

Postal Optimization & Drop Shipping

Our USPS experts maximize your postal discounts through presorting, address standardization, and strategic drop shipping to NDC/SCF facilities—reducing costs and improving in-home delivery windows.

In-House Print & Finishing Services

From laser and inkjet personalization to full bindery and finishing, we produce standout mail pieces in-house with precision and speed. FSC® certified paper and sustainable practices support your green initiatives.

Hand Mailing & Custom Assembly

For campaigns that require extra care or personalization, we offer manual assembly and custom kitting. Whether it's packaging premium items or inserting variable components, we ensure accuracy and presentation.

PURL & Email Campaign Integration

We extend your direct mail campaigns with digital layers like personalized URLs (PURLs), landing pages, and email marketing. Track interactions across channels to drive deeper engagement and conversions.

Campaign Tracking & Response Analytics

Our reporting tools track delivery, engagement, and conversion metrics so you can measure ROI and fine-tune future campaigns. We provide actionable insights that help you continuously improve performance.

DOT's rapid fulfillment, custom APIs, and print quality made them indispensable. They scaled fast and met every challenge with top-tier service.

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THE DOT | DIRECT MAIL
Equipment and Facilities

We combine high-speed automation, secure data handling, and precision print finishing to support large-scale direct mail campaigns with confidence and compliance. From processing millions of records to inserting personalized mail pieces and delivering nationwide drops, our equipment is built for performance, speed, and accuracy.

Data & Variable Data Processing

Our in-house data processing department ensures every mail piece is targeted, accurate, and USPS optimized.

  • BCC Ignite Automation Software for CASS, merge/purge, postal sort, and label creation
  • NCOA OnDemand Processing with 48-month change-of-address hygiene
  • XMPIE VDP software for personalized variable data campaigns
  • Pitstop and Solimar Rubika for advanced pre-flight and PDF workflow optimization
High-Speed Inserting & Hand Assembly

Our mail production line includes fully automated inserters, smart metering, and flexible hand assembly for complex projects.

  • Epic Ultra Inserter and Flowmaster Flex RS machines with camera match validation
  • Bell & Howell Mailstar 1000 Six-Station Inserter for precise, compliance-driven output
  • Smart metering and labeling with PB automated metering technology
  • Dedicated hand assembly team for intricate kitting or specialty direct mail needs
Digital Printing & Personalization

From monochrome transactional mail to full-color personalized campaigns, our presses offer speed, clarity, and flexibility.

  • SCREEN Truepress 520HD+ Web Press for high-volume digital letter runs
  • Canon iX 3200 and Ricoh Pro C9210 for wide-format, full-color variable printing
  • Xerox 1000i and Nuvera 144 for efficient sheet-fed monochrome and color jobs
  • Troy MICR Laser Printer for secure check printing and Datacard Imagers for plastic card production
Addressing & Inkjet Printing

Designed for efficient personalization and postal optimization, our inkjet department adds speed and visibility to your campaigns.

  • Kodak Versamark 5240 Dual Head Inkjet for direct addressing
  • MCS Eagle 4" Inkjet with Falcon 2" highlight color for high-impact delivery
Bindery, Finishing & Tabbing

Our finishing line ensures every piece is polished, accurate, and production-ready—no matter the format or fold.

  • Tecnau Cutters with inline folding, shuttle conveyors, and saddle stitching systems
  • Horizon ICE Stitchliner and Plockmatic booklet makers for high-volume assembly
  • Guillotine cutting, collators with camera match, MBO folders, and MicroGluer for snap packs
  • Kirk Rudy tabbing systems and card tipping equipment for secure closure and promotional add-ons
FAQs | Direct Mail
Frequently Asked Questions

Ready to elevate your direct mail marketing strategy?

Contact our direct mail specialists to discuss your unique goals and discover how our data-driven solutions, advanced printing technology, and postal optimization strategies can maximize your reach and deliver measurable results.

Contact Us Request a Quote