FEATURED | CASE STUDY
Print Pack out with Multi-Versions
Client: Teleflora
Challenge:
Teleflora needed a seamless, high-volume print and fulfillment solution to distribute promotional Point-of-Purchase (POP) sales kits to 8,000 flower affiliates across the United States and Canada four times a year. Each kit contained posters, counter mats, survey postcards, instructions, and custom promotional swag. The challenge was to ensure highly accurate color matching, efficient production, and fast, coordinated fulfillment so that every affiliate received their kits in time for each campaign launch.
Solution:
- Initiated an ongoing proofing process for color accuracy as poster artwork was approved by Teleflora’s agency.
- Conducted press checks at our printing facility to maintain high-quality standards, requiring three to four days of dedicated press time.
- Produced and assembled sample kits in two languages at our fulfillment center for client approval before mass production.
- Upon approval, efficiently collated, packaged, and shipped all 8,000 kits within just a few days, ensuring timely delivery across North America.
Results:
- Every Teleflora affiliate received their kits ahead of each campaign launch, ensuring a uniform brand presence nationwide.
- All locations displayed consistent promotional materials on the designated campaign day, strengthening brand recognition and consumer engagement.
- The Dot Corp’s ability to streamline high-volume printing, fulfillment, and distribution solidified a long-term partnership with Teleflora and its agency, ensuring continued success for future campaigns.